◆ About

A decade building teams and platforms. Now building AI-native products with rigor.

I'm a software engineering leader with over a decade of experience building and scaling consumer and B2B platforms across e-commerce, digital publishing, SaaS, and regulated industries. Most recently I led engineering at Brad's Deals, running a multi-team organization and a multi-year modernization of a legacy home-grown platform. Today I'm the founder of Dev Forward.

Dev Forward

The practice

An AI-native product and platform practice focused on accelerating how modern software gets built. I work hands-on with founders and growing teams to move from idea to production faster, through rapid iteration, tight customer feedback loops, and developer-first tooling.

AI-assisted development and agentic workflows to increase delivery velocity
End-to-end product development across consumer, SaaS, and regulated industries
Scalable, API-first, event-driven architectures
Platform engineering and internal developer tooling
Cloud infrastructure, DevOps, and observability

Leadership philosophy

How I lead

Great technology is built by great teams. My style is centered on coaching, mentorship, and creating environments where engineers can do the best work of their careers. I guide teams through change with clarity and purpose.

Building autonomous, high-performing teams with strong ownership
Fostering a culture of continuous learning and experimentation
Balancing technical excellence with real business impact
Mentoring engineers and supporting leadership development
Making pragmatic architectural decisions that scale with the business

Technical focus

What I build

Scalable, maintainable systems that grow with the business. I work across the full stack and think holistically about platforms, developer experience, and operational maturity. And I genuinely love building dashboards.

Modern web and platform architectures (MACH, API-first, cloud-native, edge)
API design, implementation, and scaling
Cloud infrastructure and DevOps (AWS, Docker, Terraform, CI/CD)
Event-driven systems, streaming data, and microservices
Privacy, security, and compliance
Performance optimization, monitoring, and observability

Industry experience

Domains

Retail & E-commerce

Scalable consumer platforms integrating major retailers and marketplaces: affiliate, merchandising, and high-traffic experiences, with a focus on performance and conversion.

Digital Publishing

SEO-driven content platforms and automated publishing workflows that grow organic traffic and help teams move faster.

Marketing Technology

Integrations with customer acquisition and lifecycle platforms for personalization, experimentation, and retention.

Property Technology

Compliant, high-reliability integrations with PMS, credit bureaus, and financial institutions, with deep attention to FCRA and FHA.

HR Technology

End-to-end ATS/HRIS integrations across calendars, video, and messaging to streamline recruiting and employee workflows.

B2B SaaS & Marketplaces

Multi-tenant SaaS platforms, marketplace backends, and partner integrations built for data accuracy and long-term scale.

Interested in collaborating or learning more?

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